CREATIVE CONCEPT

Times Square received a fun new neighbor, Old Navy. In this activation we let everyone know Old Navy had arrived through a series of playful experiential moments that marked their big moving day.

DESIGN

We held a pre-opening day where we unloaded a life size moving truck made out of moving boxes. Passerby were intrigued by the truck and Brand Ambassadors who told everyone about the move in and to come back for the opening pizza party in the store the following day.

The following day, the truck was replaced with an oversized photobooth mailbox where guests were able to capture a memorable moment in Times Square, make a postcard out of it, and send it to their friends and/or family. Guests were drawn through the store to the second floor where we held a pizza party with branded items and goodies.