CREATIVE CONCEPT

For American Express to create a compelling visual story that embodies Harry Styles and his unique nature, while bringing to light the first stop on Harry’s tour of The Fine Line album.

DESIGN

Harry Styles is known for his music, fashion and eclectic personality. Within two weeks we created The Love Bus, a PR success and a masterful way to spread the love of all things Harry Styles. The bus first drove throughout Venice and Santa Monica, generating awareness and buzz across the city to promote the AMEX ticket giveaway. The evening of the concert at the iconic Forum in LA, The Love Bus held its own on the main concourse, allowing guests the opportunity to connect, take photos and feel a part of all that Harry Styles embodies.