RuPaul’s Drag Race was back again for its 15th Season and it had a new hosting platform — MTV. For its debut, MTV wanted to make a splash in the heart of NYC. Activating in the center of the Oculus, one of New York’s largest and most trafficked transit hubs, we hosted a private premiere party evening featuring all of the queens. The following days the event was live for the public generating buzz about the premier and serving as a content worthy moment for commuters.