Caudalie made its debut in the heart of New York City this summer with its first ever pop-up experience. Powered By The Grape, this experience generated buzz, brand awareness and enticed passersby from every direction. 

Utilizing a glass truck as the grounding design element, we were able to make a branding splash in the middle of the Flatiron Plaza. Outfitted with Caudalie campaign imagery and hero branding moments, guests were quick to discover that the buzzy experience was a full Caudalie moment. 

From photo moments and sampling to custom branded games and sweet treats and a 9’ custom mirror in the shape of their beauty elixir, this activation was the perfect summer experience.